Campaign Objective
Drive brand awareness and engagement with INC International Concepts. Enable consumers to experience the brand by launching the Anna Sui x INC collaboration and create dynamic, highly engaging content encouraging them to watch, listen, share, click, and ultimately buy.
Creative Strategy + Execution
Explore creative ways to tell the collaboration story between INC and Anna Sui in social by bringing new and existing assets to life using our expertise in the platforms' storytelling capabilities. We created and optimized content across social platforms such as Facebook, Instagram and Pinterest.
Role: Creative Strategy, Design, Animation
Programs used: Photoshop, After Effects
CAMPAIGN VIDEOS | FACEBOOK + INSTAGRAM
CINEMAGRAPHS | FACEBOOK + INSTAGRAM
CANVAS AD | FACEBOOK
