Campaign Objective

To shift the perception of MGM from a Wall Street brand to a "human brand," emphasizing the role they play based around entertainment.

Creative Strategy + Execution

The “wow moment” of a Vegas experience is about so much more than the trick itself; it’s the anticipation of an amazing feat about to take place before your eyes, and the exciting payoff when it’s executed effortlessly. These moments elicit emotion and tell a story. We aimed to capture the mind-blowing wow moments of the MGM experience and give our audience front-row seats to the show on their mobile devices. The campaign spanned across social platforms including Facebook, Instagram, Twitter and Snapchat.

CAMPAIGN VIDEOS  |  FACEBOOK + INSTAGRAM

To celebrate the entire MGM hotel collection, we created an exciting jam-packed highlight reel. The footage features visual highlights in a quick and dramatic way to peak the viewers interest and validate this is one show you don’t want to miss.

Puts our audience at the center of the entertainment universe and amps up the excitement by giving them a taste of the entire spectrum of experiences that MGM has to offer— all at once. 

Convey the intensity of each experience through up-close dramatic, shots.

CINEMAGRAPHS  |  FACEBOOK + INSTAGRAM